Social Media
Management
Send Your Brand Message to Over 3 Billion People
Social Media Marketing is the best way to communicate with your target audience. ON Outsource has helped numerous businesses establish an effective social media management strategy. Success in social media is largely measured by audience engagement. To achieve high engagement, we recommend that businesses be in constant interaction with their following across all major platforms. Publishing engaging content is also an important part of social media strategy. All published content and creative should motivate followers to visit your website to learn more about your brand message. Once followers understand your brand story, there is greater potential for them to become your customer.
Proactive Social Media Management
While many creative agencies claim to be “proactive,” in reality, they are only there to post what you tell them to post. Be cautious of social media agencies who simply use stock photos and write cheesy captions with minimal hashtags. Social Media with ON Outsource is much different. With ON Outsource, you can expect to have constant communication with our team, who will always bring fresh campaign ideas to the table. We know Social Media, and we know what people are responding to and what they are not.
ON Outsource Social Media Management Process
Hands-on Account Manager
To fully satisfy your needs, ON Outsource will assign a dedicated Account Manager to your social media project. The account manager will be your main point-of-contact during bi-weekly calls and daily correspondence. Any requests or edits on behalf of the client will be sent to the Account Manager, and they will handle communication with the graphic designers and social media team. ON Outsource takes pride in being proactive with every project, so you can expect to hear new ideas from the Account Manager on a weekly basis.
Brand Strategy Workshop
Your brand identity should be stamped on all you do. Branding is one of the most important ingredients for the success of any business. It tells customers who you are and distinguishes you from your competitors. We strategically pour your identity into the social media creative in a way that produces concepts that will resonate with your target audience and make you stand out among even the largest crowd.
Social Media Analysis
The next step is when we analyze the current social media landscape for your business. This includes, but is not limited to, competition analysis, trend discovery, hashtag research, reputation analysis, and website traffic metrics. ON Outsource also develops a comprehensive persona report for your targeted audience. This helps us determine who your ideal brand audience is, and how we can best engage with them through visual content and copywriting. If your business is already established on social media, we will analyze your history of posting to determine what strategies have worked well in the past.
Creative Content Development
At ON Outsource we have a team of graphic designers that are dedicated to creating unique visuals for social media publication. We also have an experienced team of videographers, photographers and editors to help make your content come to life. Images speak a thousand words and a video speaks a million in the world of social media. Our creative process for social media involves enhancing your existing content with graphic design and also creating 100% original designs of our own. All the creative we produce will convey your brand message, which should be at the heart of everything your business publishes on social. Our Social Media Management “standard” package includes 20 non-video creatives per month. (one post per business day) However, ON Outsource is happy to accommodate your businesses unique needs. If you need video, animation, or more posts per day, we also create custom social media packages to suit your creative needs.
Posting Calendar
Social Media Management works best when our agency is able to collaborate with your team on content creation. We value your feedback and our mission is to powerful content which is also in line with your brand vision. Nobody knows your business better than you do. This is why we provide our Social Media clients with a monthly posting calendar. This allows you to see our creative designs, our captions, and hashtags before the content is published. During the review phase, you will be able to suggest edits to help us refine the posts. ON Outsource understands that sometimes you will need content posted on Social Media that is not able to be scheduled. This is why we leave certain gaps in the posting calendar so that we are able to post new content with a fast turnaround.
Advertising on Social Media
The biggest benefit of advertising on Social Media Platforms is the advantage of dynamic targeting. For example, let’s say your business sells leather handbags. Through targeting on Facebook and Instagram, ads can be shown only to women who like fashion, who are aged between 20 to 40 years old. This targeting strategy ensures that ads will only be delivered to users who are most likely to engage with your post and become a customer. Targeting can help you find your “sweet spot” by segmenting your audience by demographics, psychographics, and geographics. Technical segmenting can also be achieved by targeting mobile/desktop devices, or iOS/Andriod devices. Ads can also influence if your posts become viral due to the “snowball” effect. The snowball effect is a phenomenon in the world of social media that maximizes content exposure. Basically, the concept follows the logic that when one user engages with a post, all of their networks will see this engagement on their feeds. Then some of their friends will engage with the post, and so on. This is referred to as the snowball effect. Often times, we have seen ads ignite engagement which leads to a post going viral.