Content Management

What’s the story behind your product? You want news, blogs, and articles that tell the stories behind what you’re selling. You need an intuitive content management system that makes telling these stories as easy as possible. You need to be able to easily create new pages and edit them at any time. Make sure you can add images, link to product pages, set SEO elements, and archive posts in a user-friendly way to generate interest and to create assets that can be easily shared on social media.

Promotion and Discount Tools

Everybody loves a sale. Your website should have an easy-to-manage system for creating and managing discount codes. Whether it’s a percentage off or a limited-time price discount, you need to easily set the parameters and limitations that dictate the way customers find and use promotional discounts.

Suggested Pages And Related Products

People love to browse and share, so make it easy for them. Use pattern recognition to show site visitors products related to the ones they’re looking at. When users search for specific products they want, predictive text fill makes it easy by auto-filling search bar suggestions. Focus on promotional and seasonal items. Incorporate “sharing” functionality so users can send items they like to friends.

Product Filtering

Let your customers create their own shopping experience by letting them filter through category pages. If they can sort by price, popularity or relevance, they can hone in on the items they really want to see. Don’t forget to use a “quick preview” feature so they don’t have to click through to a product page until they’re really interested in learning more.

Reporting Tools

Without analyzing customer behavior, how can you be expected to improve? ON Outsource can give you an interactive administrative dashboard that clearly shows user statistics including sales, new customers vs. returning, top-selling products, and most used discount codes. Stay on top of your inventory, identify customer behavior patterns and more with one easy-to-understand reporting location.

Email Marketing Integration

Build a newsletter list and you’re on your way to cultivating long-term brand loyalty. We’ll help you set up email messaging for order status and shipping updates. We’ll also help you set up email marketing templates, build a subscriber base, set email server configuration and take your e-commerce marketing to the next level with segmented, targeted email campaigns.

Dynamic Shopping Cart

Make adding items to the “shopping cart” easy! The shopper should see a cart dynamically populate with products and, in the end, he or she should have the option to save an item for later (rather than being forced to simply delete it from the cart entirely if they don’t want it today). Display trust symbols like VeriSign or McAfee badges to indicate that your checkout process has been verified and is secure — this will ease any fears that potential customers could have when shopping with you.

Multiple Payment and Shipping Options

To do business online, you need to give the shopper confidence in your payment process. Offer a variety of payment methods. Make the checkout process easy with a clear payment confirmation page (including an email confirming receipt of payment). Make sure they can calculate shipping costs directly from their shopping carts before they start the checkout process. Give them shipping options. Some customers want their items right away; others are happy to wait. Finally, provide your customers with tracking information to make them feel at ease through the final step of the transaction.

Scalable Platform

Creating a scalable e-commerce platform is one of the most important, but also one of the most overlooked, aspects of building an e-commerce site. The ability to scale up is what gives you room to grow as a business. ON Outsource will give you the solutions your business needs today; we’ll also give you a solution that will meet your needs when your web traffic and e-commerce sales are double what they are now. And when they’re 20 times what they are now.