B2B
REPRESENTATIONS
We know that as a B2B marketer, you need agility and
inventiveness to meet your evolving needs.
We understand that you need full alignment of your business to your production, marketing, sales, and other business strategies. But for this to work for you, demands new thinking and a new form of agency-marketer relationship. A relationship that requires trust and the agility to respond quickly and effectively to what you need at any given time.
We believe this is our ‘win factor’.
CONNECTED BY OUR METHODOLOGY
In a world of fragmented alliances, ON Outsource is united by stronger principles and methodologies. We collaborate daily, and a significant amount of our client work involves the active participation of more than one territory. To streamline that process, ON Outsource committed at an early stage to creating world-class, best practice B2B business methodologies, processes and tools which have been adopted in all agency locations.
The result is ON Outsource Navigator: it allows ON Outsource to guide businesses through all the challenges of B2B representations from brand and contact strategy through to campaign delivery. And it helps us, internally, to deliver a tried, tested and definitive approach to local and international B2B representations.
BRANDING
MARTECH
CREATIVE
CONNECTION
ON Outsource NAVIGATOR
Our overall process is designed to address key questions such as market overview, competition, key forces shaping the market, future potential, market saturation, revenue forecasts and customer expectations. ON Outsource follows a four-phase process for analyzing market feasibility, which can be categorized into the following:
- Market Analysis - In this phase, we conduct feasibility analysis, identify key issues and check technical feasibility
- Market Strategy Development - In this phase, our team plans the in-depth study and proceeds after the preliminary study is approved
- Demand Analysis - In this phase, ON Outsource assesses funding sources, performs cash flow analysis and develops investment strategies
- Final Report - In this phase, we prepare a growth plan and summarize recommendations and threats
DISCOVERY
STRATEGY
IDEA
ACTIVATION
OPTIMISATION
